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Designed packaging for highly successful launch of Dreyer's new line of Godiva Ice Cream. Achieved 90% A.C.V. and 7% segment share. Package delivered Godiva Chocolatier's brand equity via unique size, shape, gold foil seal, metallic ink, hot stamped and embossed brand elements - all first within the ice cream category.
Redesigned tree nut packaging to incorporate sustainable materials, improved shelf appeal, and reduced costs. Established long term partnership with client for testing and implementation of improved packaging for several products.
Re-engineered tooling and designed packaging in three processed meat plants for launching the Armour Golden Star luncheon meats and the Armour Sizzling Sausage brands.
Partnered with Sealright (now Huhtamaki) to develop an in-plant forming system for 1/2 gallon flat bottom, tapered, convolute containers used to launch Home Made Ice Cream in three different plants. Saving $750K annually in packaging material and distribution costs over the traditional Nestyle package. This product achieved $30MM in retail sales during its first year in market.
Reconfigured outer case and pallet arrangement for nutrition bar company to meet club store distribution requirements and optimize transport efficiencies. Study included full evaluation and testing to ensure product safety from damage/crushing in a club store environment.
The Sustainable Package
Created recommendations for nationally branded retail ready fresh meat program used to market vacuum packed lamb and vacuum packed pork primal cuts.
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